The SAFE-T-SCRATCH Program is a positive behaviour recognition program. Behavioural psychology models powerfully demonstrate a strong relationship between positive reinforcement (recognition) and sustained behavioural change. The converse is true in the case of what is known as negative reinforcement (punishment). TransformationalSafety.Com has recognised the value of positive behavioural reinforcement and has developed the SAFE-T-SCRATCH program. SAFE-T-SCRATCH, on its own, is not unique. There are many forms of positive recognition programs that use a “scratch” metaphor. SAFE-T-SCRATCH adds value to these more traditional interventions by attaching “randomness” to the “recognition”. Studies have shown that when there is a random pattern to the “existence” and “value” of the Reward; the desired behaviour is maximised, when compared to the “always” reward programs

TransformationalSafety.Com’s SAFE-T-SCRATCH program is also only implemented following the roll-out of SAFE-T-COACH. This is a deliberate strategy so that we maximise the traditional results of a “scratchie” based incentive program whilst ensuring that we give the results the exothermic power of applied transformational communication companies at the point of integration with the workforce. We believe that the true power of the SAFE-T-SCRATCH program comes from the quality of the communication at the point of “hand-over”.